Ecommerce sales jumped 24% in 2020, reaching nearly $4.3 trillion. And 2021 is looking to continue this growth as over 2.4 billion people are expected to buy goods and services online this year. While this is good news for businesses, it’s important to note that nearly 70% of shoppers abandon their online carts, resulting in lost revenue.
The good news? Not all of these shoppers are “just browsing.” In fact, there are many ways you can optimize your online checkout.